The founders of Moov love to be active and exercise. But some days they find themselves needing motivation. They found that the novelty of fitness trackers quickly wore off and didn’t tell them what to do and how to workout better. That’s why they created Moov. A fitness wearable that doesn’t simply track steps passively, but actively guides, pushes and cheers on people to move more. Moov focuses more on getting people to workout correctly and efficiently. By giving real-time actionable feedback, Moov can coach people to push themselves to help achieve their fitness goals.